Town officials want residents to “think pink” and take the Pink Pledge during October in support of the Norma Pfriem Breast Center and breast cancer awareness.

To support the campaign, the Police Department on Monday unveiled its pink cruiser and the Fire Department showed off its fire engine adorned with stickers urging everyone to take the Pink Pledge, an initiative that will have its formal kickoff locally on Thursday.

As the pink cruiser rolled out, Police Chief Gary MacNamara said it symbolizes the department’s “signature of strength” and said cancer survivors, when they see the vehicle patroling the community, are urged to add their signature to its temporary covering.

“Not only are we working toward making people safer, we are working toward making people healthier,” MacNamara said. “If we change the look of the police cruiser, maybe we’ll change the way we look at breast cancer and breast cancer survivors.”

This October also marks the 15th anniversary of the opening of the Pfriem Center in Fairfield.

The Miller Nissan dealership, along with Stick-it Graphics, provided the new pink look for the cruiser, which can be removed at the end of October.

Paul Miller said his family has been involved with supporting the cancer center since it first opened.

“All of our employees will wearing pink shirts, donating money and selling bags,” Miller said, and encouraged anyone who can’t make it to the town’s Pink Pledge kick-off, to make a donation online. “They serve so many people, in so many ways.”

According to Donna Twist, the center has served more than 9,000 women and their families in just the last year. “Every donation can save a life,” Twist said.

“Fairfield was here at the start, and we’re here today,” First Selectman Michael Tetreau said. “Our entire town is taking the pledge. You’re going to see pink on every street, and we’re the first in Connecticut to do that.”

Local businesses will offer special promotions and events, and will participate in a window decorating contest. After Thursday’s kickoff, participating downtown restaurants will offer special pink drinks as part of the effort.

Residents can participate not only by making a donation but also by decorating the exteriors of their homes. A “Pink It Up” decorating kit will be for sale for $10 at stores in town, which includes a string of pink lights, luminaries and a lawn flag.

The Pink Pledge kickoff will be held at the Sherman Green Gazebo and starts with a “Stroll for Strength” at 5:30 p.m. Thursday from the center’s offices at 111 Beach Road to the gazebo, led by the pink police cruiser. For more information or to register for the Stroll for Strength, contact Christina Casimiro at or 203-255-5300.

At Sherman Green, there will be music, Tetrreau will issue a proclamation, followed by a drawing for the first of five weekly chance prizes and other surprises.

More information can be found by visiting or the Pink Pledge Facebook page. Businesses wishing to participate in the Pink Pledge campaign should contact Marlene Battista at

The Norma Pfriem Breast Center was the first free-standing community breast center in Connecticut offering one-stop coordination of care, patient navigation and diagnosis, without regard for a women’s ability to pay. Since 1999, the center has served more than 30,000 women and each provides nearly 1,000 uninsured and underinsured women with financial assistance for patient care, and educates more than 3,500 women and girls about breast cancer risk.

The center provides a range of diagnostic care and treatment at its Bridgeport Hospital and Fairfield locations, including medical oncology, surgical and chemotherapy services, plastic surgery, mammography and radiation therapy, and genetic risk assessment as well as opportunities to participate in clinical trials.