Finding a job during harsh economic times is a daunting task — when companies are looking to cut costs by laying off workers and when millions are suddenly searching for ways to put themselves in contention for employment. One way of standing out in this sea of applicants is through personal branding, which has become of increasing importance over the last twenty years, and is uniquely vital in the digital age.
Prior, and for multiple decades, creating the right personal image was a task seemingly left to celebrities like athletes and movie stars. In today’s world, you can boost both career and appeal by employing a well-crafted personal branding strategy. It helps build trust, portrays you as a professional in your field and can assemble a following that gives you leverage in the market.