Ethan Allen launches Uptown line
Published 1:17 pm, Wednesday, May 16, 2018
With a style featuring influences that the company describes as “Hollywood Regency and art deco,” Ethan Allen Interiors launched a new home furnishings line called Uptown.
Uptown includes a broad array of items, such as beds, chandeliers, floor and table lamps, accents, dining tables, side tables and tealight holders. In a release, the company said the Uptown line “reinterprets time-honored forms.”
“Uptown is a timeless look reimagined for the 21st century,” said Farooq Kathwari, chairman, president and CEO of Ethan Allen. “It’s built on the details that set Ethan Allen apart: hand-tailored upholstery, hand-applied decorative veneers and finishes, and artisan-crafted decorative accents. And of course, it’s created with superior craftsmanship and environmental sustainability in mind.”
Ethan Allen is based in Danbury and has a sawmill and factory in northern Vermont. About 70 percent of its products are made in the U.S.
The company describes the line as “good taste with just a hint of glitz,” that is also livable and accessible. Indonesian mahogany wood furnishings with sapele veneers make for a unique look. The line features textiles in neutral and blush tones, complemented by bold colors. Accents include faux fur, metallic threads and beads.
The Octavia coffee table, for instance, features a “gleaming finish, touches of champagne brass, and plenty of open storage and surface space,” the company said in a release.
Uptown is featured in the latest Ethan Allen national ad campaign, called Details. The campaign highlights the company from manufacturing to logistics to the design center floor. “Every detail matters in the art of making home,” the company said as part of the ad campaign.
The launch of Uptown follows the fall 2017 launch of the Passport line, which draws inspiration from all over the world as well as a variety of time periods.
Last month, Ethan Allen announced at an investors’ meeting that the company’s retail division saw a 2.6 percent year-over-year increase in written orders in the third quarter, which ended March 31.
“(Our) initiatives include our focus as a premier interior design destination, expanding our fashionable and relevant offerings, leveraging our vertically integrated manufacturing and logistics and, most importantly, increasing our marketing,” Kathwari told investors.