Once upon a time, they used to say content is king, and then we got hypnotized by social media metrics, follows, likes, digital influencers, and unfortunately, due to these distractions, the caliber of the content became second, on some level. Well since Covid-19 has shaken up almost every corner of the planet and our culture, so has it to the content game.
“Media consumption is increasing. Nielsen studies show that home-bound consumers have led to a 60% increase in the amount of video content watched globally. As each country is at a different stage of their COVID-19 response, TV engagement is varied, but one thing is consistent; time spent per viewer watching news and entertainment is going up as the spread of COVID-19 worsens.”