High school's entrepreneurship class markets 'Warde Windbreakers"™
Published 12:01 pm, Thursday, November 4, 2010
An entrepreneurship class at Fairfield Warde High School, working with Junior Achievement, has begun selling Warde Windbreakers, a high-quality jacket at $40 to students, their families and others in the community.
This hardworking group of students, guided by Fairfielder Philip Palmieri, owner of Integrated Printing Solutions in Bridgeport and a longtime Junior Achievement volunteer, hopes to sell at least 200 of the jackets to ensure that they will make their projected profit, according to Robin Terwilliger, teacher and class sponsor.
The point of the class is for students to learn how to run their own business, including sales, marketing, human relations, public relations, finance and other key components to create a successful product, said Shannon Duff and Joe Marx, members of the PR team for the class.
"After doing research with students at Fairfield Warde, we decided to purchase a higher-quality windbreaker and sell it for $40 to ensure that students knew they were paying for something that would last a long time," Duff and Marx wrote. "The class meets every day to discuss what we've accomplished in our individual areas and how we're meeting our various goals. Those discussions helped us arrive at our main target, which is incoming freshmen, who are anxious to be a part of school spirit."
Duff and Marx said that by having goals, the class has created a greater incentive to make more sales. They said the students in the class are now operating like a team to make sure that their product is successful.
"Having the involvement of Ms. Terwilliger and Mr. Palmieri has guided us to really understanding how a successful business has to operate," Duff and Marx noted. "Philip Palmieri faces these kinds of challenges everyday and he knows how important it is to have all parts of a business running smoothly."
Junior Achievement of Western Connecticut works with nearly 100 elementary, middle and high schools in providing programs to more than 19,000 students, largely through the generosity of some 80 corporate and nonprofit donors. JA of Western Connecticut is headquartered in Bridgeport.
For more information on the Warde Windbreakers, call (203) 255- 8364 or e-mail