Atheltic Brewing Co. is bringing its nonalcoholic style to a traditional beer-drinking festival.

The brewery is preparing to host a nonalcoholic Oktoberfest Saturday at its headquarters, 350 Long Beach Blvd., Stratford, which owners are calling the first of its kind.

“It’s a great way to connect with people and have a lot of fun and show people nonalcoholic beer in traditional environments and make them realize what part of life it could be,” said co-founder Bill Shufelt.

Kicking off at 11 a.m., ABC will open the day with a 5K run and 1 mile walk for interested attendees. The festival is set to start shortly after and will feature and mix of activities, including live music, ax throwing and other games.

According to Shufelt, the brewery will also have three beer releases to go with a selection of authentic German-style foods.

Since opening 18 months ago, Shufelt and partner John Walker have laid claim to their own piece of Connecticut’s $746 million craft beer industry while hoping to break stigmas surrounding nonalcoholic beer.

The duo hit the ground running with two flagship beers that caught consumer attention and have since expanded their offerings to different brews including double IPA’s, cervezas and other nonalcoholic renditions of trendy drinks.

Thus far, Athletic Brewing Company has found early success not only for its brews but for its presence at various athletic events. Shufelt and Walker said they are looking to appeal to the health conscious community.

Saturday’s event is expected to push that effort even further, according to Shufelt.

The event is set to run from 11 a.m. to 5 p.m. Cost is $30 for adults looking to eat and drink and $45 for runners. Kids are free.

All attendees will receive an Oktoberfest stein, while runners will also walk away with a T-shirt, according to Shufelt.

jordan.grice@hearstmediact.com