Book shows cinema's lessons
Published 8:57 pm, Wednesday, January 13, 2010
One need go no farther than the local movie theater for lessons in business, according to Darien resident Kevin Coupe.
The "Content Guy" for MorningNewsBeat.com, a daily retail industry newsletter, has co-written a book "The Big Picture: Essential Business Lessons from the Movies," with MorningNewsBeat.com contributor Michael Sansolo. They will have a book-
signing at noon Jan. 31 at the River Cat Grill, 148 Rowayton Ave., in the Rowayton section of Norwalk.
Coupe said the idea for the book came to them after sharing time and again how a particular movie contained a valuable business lesson.
"We looked at each other and said, `Wait a minute. . .this could be a book,' "
he said. "We were surprised to find out no one had done this before."
Coupe, whose claim to fame is once being Farrah Fawcett's bodyguard, lectures and consults extensively to the retail industry and also develops business videos. Sansolo, who lives in the suburbs of Washington, D.C., was the senior vice president of the Food Marketing Institute and editor-in-chief of Progressive Grocer magazine.
The 232-page book, which took them a year to write amid their hectic schedules, examines 51 movies in six different categories.
Coupe said 10 pages are dedicated to "The Godfather" because no other movie offers as many lessons in business.
"It's four times larger than the other chapters because it has 25 times more information on business," he said.
There are lessons aplenty, Coupe said, from building relationships to realizing that decisions have consequences.
"Sonny thinks in the short-term, where Michael and Vito think long-term," he said.
"Jaws" gives a good lesson on what happens when people are in denial, Coupe said.
"You never want to find yourself in a position where you're dealing with competition and market conditions and realize you're not prepared," he said. "You don't want to be saying, `I think we need a bigger boat.' "
The book, which officially will be released Friday, is available at Barrett Bookstore in Darien's Noroton Heights Shopping Center for $14.95.
"We've already sold 2,000 copies by mentioning it on MorningNewsBeat," Coupe said.
"They tend to work on the intangibles of ethics, leadership and strategy," he said.
"Movies function dually as entertainment and reflections of the human condition," he said.