FAIRFIELD — Senior citizens in town can now pick up a brochure that lists all the merchants that offer senior discounts, thanks to a volunteer effort.

The new brochure was unveiled Monday at the Bigelow Center for Senior Activities, and the plan is to post the list online as well.

Broken down into categories, like auto supplies, entertainment, hairdressers or restaurants, the brochure was compiled by volunteers from the senior center who went door to door in all of the town’s different shopping areas. They said they were able to convince some merchants who were not offering a senior discount to do just that.

The brochure indicates the discount offered to senior citizens, what days the discount is offered and any restrictions. It provides contact information for a variety of town programs, including free blood pressure checks and smoke detector battery replacements from the Fire Department, free beach stickers and the Yellow Dot program, which encourages people to fill out a medical information card to keep in the glove compartment to aid first responders during a crash.

“I think this is a fantastic kind of statement about how our community values our seniors,” First Selectman Mike Tetreau said.

“It started about a year ago,” said Nora Cooper, who, with Bob Frigo, brought the idea to fruition via a committee of volunteers that came up with 12 walking routes encompassing shopping areas on the Post Road, Kings Highway, Tunxis Hill, Black Rock Turnpike, Greenfield Hill and Southport.

“(Human Services Director Terry Giegengack) said ‘go for it,’ ” Cooper said. Then, Cathy Rotanz, volunteer coordinator at the center, got everyone together.

“I sat down with a map,” Cooper said. “I went over the map and picked out all the shopping areas and asked the volunteers to pick out a section. Some of them had 20 or 30 stores.”

Frigo then used the information to create the brochure.

“The senior center is a very busy place, and our volunteers do a lot of work,” Giegengack said. The brochure can be found at any location in town that carries copies of the senior center’s newsletter.

“I think it’s a real win-win situation,” Economic Development Director Mark Barnhart said, because it doesn’t just benefit the seniors, but also the local business community. People over the age of 50 are a fast-growing demographic, Barnhart said, representing about 70 percent of the country’s disposable income.