Two executives have created a website designed to build moral fiber in children by gathering real-life stories about good character.

The site,, was launched by Kevin Conklin, senior vice president of sales for BayGroup International from Fairfield, a Darien-based performance improvement firm, and Newtown resident Michael Stutman, senior vice president of Acsys Interactive, a Farmington-based digital media consulting firm. Both men are married with three children each from ages 3 to 10.

The site, which promotes nine "core values," was recently cited as one of 16 websites to be considered a "Great Website for Kids" for kids up to 14 years old by The Association for Library Services to Children, according to the website.

Several school districts in the Northeast have integrated use of the site into their curriculae.

after being piloted in select schools in Westchester County, according to the site.