A minute can make a big difference.

That's what happened from noon to 12:01 p.m. Sunday at Jennings Beach when a crowd took the plunge -- in the cold waters of Long Island Sound -- to support the Wakeman Boys & Girls Club.

The occasion was the "Freezin' for a Reason" fundraiser to support programs at the Southport club and its Smilow-Burroughs branch in Black Rock.

It may have been the shortest fundraising activity in club history.

The activities started about an hour before the actual plunge, with beach games like a Wiffle ball toss through a Christmas wreath and throwing a beanbag into an overhead pail.

At high noon sharp, and approximately 60 seconds later, the plunge started -- and ended -- as the crowd dashed into the Sound and then out again. The chilled participants were greeted with clothes and warm water to pour over themselves to counteract the chill.

Those who raised the most pledges were presented with gift cards, Wakeman tote bags and other prizes.