Nov. 25 is Small Business Saturday. Officially observed on the Saturday after Thanksgiving, it is a reminder that the holidays are around the corner and to Shop Local! This is a nation-wide promotion campaign, originally sponsored by American Express in 2010, encouraging communities and holiday shoppers to patronize brick and mortar businesses that are small and local.
The objective of this nation-wide shopping holiday is to help communities to grow. Small business ownership is the backbone of every community and strongly reflects American innovation. Local, small businesses are the Main Street of America, and often times referred to as Mom and Pop stores.