Meet your neighbor... Madison Greenspan, a slime entrepreneur trying to break a world record
FAIRFIELD — Madison Greenspan is a “slimer.”
Or to some, a “slime influencer.”
She’s part of a group of people who make and sell slime online and then broadcast their creations being poked — which elicits peculiar sounds that vary depending on the type of ingredients used — shaped and kneaded to their followers.
It’s proven to be a lucrative business model and one that has, oddly, created a class of teenage entrepreneurs.
“When slime first started a lot of people would bring it into school and I thought it was cool,” said Greenspan, of the highly-viscous substance normally made of some combination of glue, baking soda and saline solution. “I couldn’t find gallons of clear glue, which is my favorite to make slime with, so I’d have to buy it in a bottle.”
You don’t need a large quantity of glue to make slime, the 12-year-old explained, but she prefers to make large batches over small. Clear glue suits her purposes better than white glue because glitter and food coloring, which Madison uses to decorate her slime, are more visible.
Because she couldn’t purchase the glue she preferred, Greenspan, a student at the Unquowa School, decided to develop her own product.
“My daughter would say, ‘Can you bring me to the store to get glue?’ They were all out of stock. Finally, Madison said, ‘Can we just make it?’” said her father, Howard, who is the CEO and founder of SCS Direct, a Trumbull-based consumer products company that sells a variety of items in the toy, baby, housewares and healthy living categories. “Since I make products, I did a lot of the procurement at factories and she did all the important stuff — packaging, presentation, social media, design of the website, slime making.”
In December 2016, Greenspan started experimenting with slime and ultimately created Maddie Rae’s Slime Glue, a clear adhesive sold in half-gallon containers, and launched a website — on which she posts slime recipes — and an Instagram page, which has gained more than 2,000 followers and features videos of Greenspan’s technicolor sludge.
To livestream Greenspan’s attempt, visit livestream.com/SCSDirect/events/7873794
For more information on Maddie Rae’s Slime Glue, vist slimemaking.com and to purchase the slime created on Nov. 4, visit amazon.com/Maddie-Raes-Slime-Making-Clear/dp/B01N4PXTHP
On Saturday, Greenspan will take her slime to New York City’s Jacob K. Javits Convention Center to take part in Play Fair, an annual assembly of toy sellers and enthusiasts.
But Greenspan will not only operate a booth at the convention. She and a team of roughly 100 volunteers — including fellow “slimers,” friends, neighbors, local sports teams and local organizations, all recruited by Greenspan — will be on the main stage attempting to break a Guinness World Record by making six tons of slime.
“Madison was doing really well with her glue. When I told her about Play Fair, she said we should probably have glue there,” her father said. “We knew it was a big stage. Management at the fair said they wanted Madison on the main stage. So we said, ‘Why don’t we break a record?’”
At 11 a.m., roughly half of Greenspan’s volunteers will pour thousands of gallons of slime ingredients into a 25-by-16-foot tub. Inside the slime vessel, the remaining participants will mix and knead the ingredients until it reaches the desired consistency. A Guinness World Records adjudicator will be on site to measure the final weight using eight, large truck axle scales.
Greenspan expects the process of creating the slime will take about an hour and a half. Afterwards, the volunteers will package the slime into 5,000 “slime jars.” Of those, 3,000 will be given away to Play Fair attendees and the remaining 2,000 will be sold. All proceeds from sales will be donated to Hand in Hand, a hurricane relief charity chosen by Greenspan.
“I just kind of feel that if it were me, I would want people to help,” Greenspan said.
Though she’s bracing for some unforeseen complications on the day of the world record attempt, Greenspan is hopeful.
“I’m confident that we’ll break it,” Greenspan said. “I just don’t know what’s going to happen along the way.”