After the lazy, peaceful days of summer at the Fairfield University Bookstore, this past holiday weekend, my colleagues and I were swept into the University’s move-in activities and “rush” was officially underway. I think of fall rush as the transition to fall and winter activities and I enjoy having a front row seat, particularly as the incoming freshmen, parents in tow, begin navigating their college textbook-buying expedition.
I worked back-to-back, 9-hour shifts in our General Merchandise and trade-book departments on Sunday and Labor Day, trying to straighten merchandise about once an hour. Families started arriving even before our doors opened at 9 a.m. and soon our clothing and school supply areas swelled with busy buyers, trying to find the “perfect” sweatshirt, sweat pants or fashionable pullovers. I enjoyed watching freshmen parents trying to curb their over-zealous students, as they gathered way more merchandise than they’ll need to be noticed on campus this fall.